Saturday, December 02, 2006

Having your media cake and eating it, too.

On Romenesko this week, I found a Q & A where a journalist had a query regarding online convergence. The question was posed like this:

If I were to indicate to the bosses that I would like to do more video and multimedia stuff, possibly full time, will I have a chance to return to reporting? Or is this a point of no return?

I can sympathize with the quandry. I entered journalism convinced that I would spend my days with nothing more than a reporter's notebook and an inquisitive mind. Now, this is appearing to not be the case. I had better get used to using a journalistic arsenal that includes a camcorder, camera, voice recorder and a variety of other tools I had never dreamt of incorporating. Additionally, I had better learn the skill of content convergence.Link
My thought was reiterated by the posted answer to the question, by Joe Grimm:

You're so wise to look for ways to expand into new media -- and to do it without getting pigeonholed in a job that could keep you away from what you want to do.

I am seeing a lot more possibilities for people who create blends or combinations. Examples: The sports writer who concentrates on the intersection of sports and contemporary issues, the features writer who works the seam between pop culture and national or generational divides.

So, I guess that's the answer, kids. Multi-facetness is the name of the game. Approach it, embrace it and let it employ you.

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